What an alias does
An email alias receives messages and forwards them to your real inbox. Use a separate alias for each shop, newsletter or service where practical. If one attracts unwanted mail, you can disable that address without changing your main email.
SimpleLogin
A free tier is available, with paid options for additional features. Check the current limits before choosing.
Explore SimpleLogin (opens in a new tab)Hide My Email
Apple’s iCloud+ feature forwards messages to your real address. Check your existing subscription before paying for anything new.
See Apple’s instructions (opens in a new tab)Set it up without locking yourself out
Choose one low-risk sign-up
Start with a newsletter or shop, so you can learn how forwarding and replies work.
Record which alias belongs to which account
Keep the address in your password manager alongside the account. Use a unique password and secure the alias provider too.
Test delivery and recovery
Check that verification and password-reset messages arrive. Some sites reject aliases, so you may need another address.
Pause before disabling an alias
Update important accounts first. Otherwise you could miss receipts, password resets or other essential messages.
What about name+shop@gmail.com?
A plus tag can help you organise mail, but it visibly reveals the underlying address and can be removed by a sender. It is not the same as a separate private forwarding alias.
Related guides
- Ask where they got your details. How to ask an organisation what it holds about you and where it came from, how long it has to answer and what to do with the reply.
Go straight to the source
Official guidance and provider instructions. External links open in a new tab.
- SimpleLogin: email aliases (opens in a new tab)
- Apple: Hide My Email (opens in a new tab)
- NCSC: staying secure online (opens in a new tab)
Reviewed 29 September 2026. Menus and services can change; follow the provider’s current instructions if they differ.